When is a Gift Card a Good Idea?

Some people think gift cards are impersonal or insensitive. That can be true, but many of us are so busy, that we cannot actually spend the time to go and personally shop for the perfect gift for each of the VIPs in our lives. But if you pick the right gift card, and add a Handwritten note, your thoughts can be greatly appreciated.

If it is an important client, you will want to consider her or his interests and hobbies as well. For example, if you know that the person has an e-reader, you might put both the Note and a Gift Card inside an iPad, Kindle, Nook, or Tablet cover. (Which you can also order online!) Whatever your gift, make sure it is made in your home country.

Here is an example of a little note to enclose with a Gift Card for Digital products (like iTunes, Amazon.com, or B&N.com)

Dear ABC,

We have truly appreciated the opportunity to work with you this year. Since you enjoy technology, perhaps you would like to use this card to select a Digital present from (fill in the vendor...Amazon, Apple, B&N, etc.)

We hope you find some great Ebooks, useful Apps, or terrific tunes for your travels in 2012!

Happy Holidays!

Your Name Here.

Of course, if your client loves museums, sports, etc. - you can customize the gift card and personal notes to reflect those interests.

Hopefully next year we will all have the time and resources to deliver our gifts in person!

Smooth Sailing When Selling Around the World

My article, Smooth Sailing When Selling Around the World, in Insurance and Financial Meetings Management is getting some attention:

The link to the PDF is below - Look on pages 8 & 9.


I hope you find it of value!