Some Gestures Don't Translate well Across Cultures!Even though it featured then-actor Ronald Reagan,this Ad for V-8 Juice did not play well in the UK.Reversing the "V" for Victory gesture is equivalentto the "Bird" in England. Sales were a bit slow... |
Gestures that are acceptable in one culture can be potentially offensive in another, which is why entrepreneurs and businesses need to study local culture before expanding to offshore locations.
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