Tips on Doing Business In A Global Economy

Terri Morrison has written a series of bestsellers that prepare business people for international negotiations.
Now that our world operates in a global economy, it's vital to know how to best conduct yourself when negotiating in a foreign country.

Terri Morrison has found success co-authoring a popular series of books that prepare business people for international negotiations. Her book, Kiss, Bow or Shake Hands: The Bestselling Guide to Doing Business in More Than Sixty Countries, was named "one of the Best Business How-To-Books of 2006" by the Library Journal and has sold more than 285,000 copies.

Morrison got married several years ago and her publishers wanted her to keep the name branded on those best sellers. But she’s known by her married name, Terri McCarthy, at the Newtown Public Library, where she helps out by promoting the Library’s many special events and exhibits.

“I've lived in Newtown Square for a good number of years and love its convenience to Philadelphia, New York, and Washington,” she says. “While I have lived elsewhere, I was born in Miseracordia Hospital in Philly, and was actually one of the kids in the first graduating class from East Senior High School in West Chester. My library cards have stickers from all over Delaware, Chester, Montgomery, and Philadelphia counties. Book nerd? Yes indeed,” she adds.

When asked how she got the idea to write Kiss, Bow or Shake Hands, she replied, “ I founded my firm, Getting Through Customs, in 1990, and built the Kiss, Bow or Shake Hands Database first. So before there was a book - there was an electronic book! The [print] book version came along because AT&T said ‘it's very nice to have this information on the computers, but we want something that we can hand out also.’ I knew we did not want to make binders, so I looked through a book called The Writer's Market and sent query letters to seven or eight publishers who produced international business books. I followed them up with phone calls the next day, and within two months, we had a contract for the first Kiss, Bow or Shake Hands.”

The book became such a best seller because knowing how business protocol works in different countries can make the difference between losing or sealing a deal. Morrison’s book Kiss, Bow or Shake Hands: The Bestselling Guide to Doing Business in More Than Sixty Countries gives readers a brief overview of the history, government and cultural customs of a country. Each entry also gives tips on how to approach meetings and negotiations.

Greetings, gestures, forms of address, type of attire to wear to the meeting will vary from country to country; the book prepares the reader for the best method of success. Should you come to the meeting with a gift and, if so, what sort of gift is appropriate?

Tips on dress, gestures and forms of address are also listed for each country.

What are the other no-nos that will make the wrong impression? Morrison has it all concisely listed out country by country.

Her Kiss, Bow or Shake Hands: Sales & Marketing book, published in 2012 by McGraw-Hill, also became an bestseller and ended up as No. 2 on BusinessWeek’s best business book list. This book offers advice on presentations, business cards, promotions, negotiating, communicating and tips on selling and marketing in 20 different countries.

Morrison also conducts seminars in intercultural communications and writes columns for Business Traveler Magazine, Toastmasters and Executive Travel.

She recently gave a talk entitled “Global Fluency: Guide to Doing Business Around the World” in Collegeville for the Healthcare Businesswomen's Association sponsored by Pfizer.

She gives business presentations for many corporate, governmental, and higher educational institutions, and  says she always “strives to make her seminars informative and entertaining.” Clients include the American Bar Association, American Airlines, American Express, Boeing,Cisco, Deloitte-Touche, DuPont, Ernst & Young, Franklin Templeton Investments, IBM, Microsoft, NATO, Orbitz, Pepsi-Cola, the National Association of Realtors, the National Business Aviation Association and multiple World Trade Associations.

She also writes a column for Business Traveler Magazine, sharing her knowledge of business etiquette and strategies for success.

Morrison is happy to announce that she will be starting work on her 10th book this spring, her first with the American Bar Association.

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